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A Nonconformist Account of the Asch Experiments: Values, Pragmatics, and ..
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To answer this, Asch designed an experiment to test conformity in a situation where the correct answer was obvious.

Asch recruited 123 male students from Swarthmore College in the USA to participate in a ‘vision test.’ They were divided into groups of 5 to 7 people in which, unknown to the participants, all but one of them were confederates of Asch and followed his instructions.

asch, conformity, majority influence, normative social influence, line experiment, line paradigm, asch paradigm
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Human subject research - Wikipedia

To appreciate further the nature of this dilemma, let us imagine an introductory lecture in psychology. The instructor is describing the Asch study and has just shown a picture of the experimental stimuli. Suddenly he is interrupted by a student who remarks, "But line A the correct answer..." Predictably, the class would laugh aloud and thereby communicate their enjoyment of their peer's joke. Suppose, however, that the dissenter failed to smile or to otherwise confirm that he was trying to be funny. Suppose, instead, that he insisted, "Why are you all laughing at me? I can see perfectly, and line A correct." Once convinced of the dissenter's sincerity, the class response almost certainly would be a mixture of discomfort, bewilderment, concern, and doubt about the dissenter's mental and perceptual competence. It is response that the Asch dissenters risked and, accordingly, it is not surprising that many chose to avoid it through conformity.

This is the reference page for academic references for persuasion-related topics.
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Asch later tested the effect of having a in the group. He found that if only one of seven confederates disagreed with the group decision, this was enough to free most subjects from the conformity effect. However, if the dissenter defected later, joining the majority after the first five trials, rates of conformity increased again. The public nature of the judgment also seemed to have an effect. If subjects were invited to write their responses in private, while the majority made oral responses, this destroyed the conformity effect.

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Book Review: Surfing Uncertainty | Slate Star Codex

Perhaps the most influential study of conformity came from Solomon E. Asch (1951). Asch gave groups of seven or nine college students what appeared to be a test of perceptual judgment: matching the length of a line segment to comparison lines. Each subject saw a pair of cards set up in front of the room, similar to the ones that follow.

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As British students who were used to making judgements about the physical properties of things conformed less, and British young offenders who perhaps were unwilling not to conform because they feared sanctions from their probation officers were more likely to conform, then Perrin & Spencer concluded that the social and political situation people are in has a considerable influence on their tendency to conform.

Withholding and Withdrawal of Life Support from the Critically Ill

Was the Asch conformity effect possibly due to the era in which it was carried out? After all, the early 1950s were famous for emphasizing conformity, such as the "corporate man" who did everything possible to eliminate his individuality and fit into a business setting. To see if the same experiment would work with a later generation of subjects, NBC news had social psychologist Anthony Pratkanis replicate the Asch experiment in front of a hidden camera for its show in 1997. Sure enough, the experiment still worked, and the percentage of conformists was almost identical to what Asch found. Most students, even some who looked creative or rebellious on the outside, went along with obviously incorrect group judgments. Later they explained that they did not want to look foolish, so they just "caved in."

O2⋅− and H2O2-Mediated Disruption of Fe ..

Based on Solomon Asch’s past experiments on conformity, Milgram’s experiment was done to determine whether or not the power of the situation could cause average people to conform to obedience....

Bandura Self-Efficacy References - University of Kentucky

This is evident during the 19th century where Solomon Asch and Muzafer Sherif investigated the phenomenon of conformity and its effects on human behaviour.